Bass Pro Shops has a strong affinity for the armed forces and their families, a value that starts with our visionary founder Johnny Morris. His lifelong respect and gratitude to servicemen and women was strongly shaped by his father, John A. Morris, a decorated World War II veteran who proudly served his country in the Battle of the Bulge. There is no adequate way to properly thank our military and veterans, but we strive to honor their sacrifices and celebrate their heroism every day.

While we can never thank our military and veterans enough for their sacrifices, Bass Pro Shops and Cabela’s proudly honors and celebrates them every day. In addition to offering a military discount every day in our stores, our respect and gratitude guides significant support for a number of programs and partnerships.

Retail Discounts